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Graham Smith Illustration
Jolly Green Giant Character Design. Illustrator: Graham Smith. Agency: Saatchi and Saatchi, New York. Creative Director: Pat Giles. Client: General Mills
Working on a Brands Character that is over 100 years old is an amazing honor. I was asked to produce concept art, photo references, and pose figure studies to add to the depth of work the entire team can reference during the creation of this famous character. The final result is on every Green Giant brand today. The behind the scenes artwork can only been seen in a limited edition coffee table book created for General Mills.
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